/* ========================================
   StoryFrame — Dark Noir Aesthetic
   ======================================== */

:root {
  --bg: #0c0c0e;
  --bg-2: #131316;
  --bg-3: #1a1a1f;
  --fg: #f0ede8;
  --fg-muted: #8a8880;
  --accent: #f59e0b;
  --accent-dim: rgba(245, 158, 11, 0.12);
  --accent-glow: rgba(245, 158, 11, 0.06);
  --border: rgba(240, 237, 232, 0.07);
  --border-accent: rgba(245, 158, 11, 0.25);
  --font-display: 'Josefin Sans', sans-serif;
  --font-body: 'DM Sans', sans-serif;
  --radius: 12px;
  --radius-sm: 6px;
}

/* ========================================
   RESET & BASE
   ======================================== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html {
  scroll-behavior: smooth;
  font-size: 16px;
}

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  font-weight: 400;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

/* ========================================
   HERO
   ======================================== */
.hero {
  position: relative;
  min-height: 100vh;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 120px 24px 100px;
  overflow: hidden;
}

.hero-bg {
  position: absolute;
  inset: 0;
  pointer-events: none;
}

.hero-glow {
  position: absolute;
  top: -20%;
  left: 50%;
  transform: translateX(-50%);
  width: 800px;
  height: 600px;
  background: radial-gradient(ellipse at center, rgba(245,158,11,0.08) 0%, transparent 70%);
}

.hero-grid {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(240,237,232,0.03) 1px, transparent 1px),
    linear-gradient(90deg, rgba(240,237,232,0.03) 1px, transparent 1px);
  background-size: 60px 60px;
  mask-image: radial-gradient(ellipse at center, black 30%, transparent 80%);
}

.hero-content {
  position: relative;
  z-index: 1;
  max-width: 820px;
  text-align: center;
}

.hero-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-display);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--accent-dim);
  border: 1px solid var(--border-accent);
  padding: 8px 16px;
  border-radius: 100px;
  margin-bottom: 40px;
}

.hero-badge svg { flex-shrink: 0; }

.hero-title {
  font-family: var(--font-display);
  font-size: clamp(3.5rem, 9vw, 7rem);
  font-weight: 700;
  line-height: 1.0;
  letter-spacing: -0.02em;
  color: var(--fg);
  margin-bottom: 28px;
}

.hero-title .accent {
  color: var(--accent);
  position: relative;
  display: inline-block;
}

.hero-lede {
  font-size: clamp(1rem, 2vw, 1.2rem);
  color: var(--fg-muted);
  max-width: 560px;
  margin: 0 auto 56px;
  font-weight: 300;
  line-height: 1.7;
}

.hero-stats {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0;
}

.stat {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding: 0 36px;
}

.stat-num {
  font-family: var(--font-display);
  font-size: 2.5rem;
  font-weight: 700;
  color: var(--fg);
  line-height: 1;
}

.stat-label {
  font-size: 0.8rem;
  color: var(--fg-muted);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-top: 6px;
}

.stat-divider {
  width: 1px;
  height: 48px;
  background: var(--border);
}

/* ========================================
   HOOK SYSTEM
   ======================================== */
.hook-system {
  padding: 120px 24px;
  background: var(--bg-2);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.section-label {
  font-family: var(--font-display);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}

.section-title {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 700;
  line-height: 1.15;
  color: var(--fg);
  max-width: 600px;
  margin-bottom: 72px;
}

.hook-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
  background: var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  margin-bottom: 72px;
}

.hook-step {
  background: var(--bg-3);
  padding: 36px 28px;
  position: relative;
}

.step-num {
  font-family: var(--font-display);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  color: var(--accent);
  margin-bottom: 20px;
}

.step-content h3 {
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 12px;
  line-height: 1.2;
}

.step-content h3 em {
  font-style: normal;
  font-weight: 400;
  font-size: 0.75rem;
  color: var(--fg-muted);
  display: block;
  margin-top: 4px;
}

.step-content p {
  font-size: 0.875rem;
  color: var(--fg-muted);
  line-height: 1.6;
}

.step-bar {
  display: none;
}

.story-types {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 20px;
}

.story-type {
  background: var(--bg-3);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 28px 20px;
  transition: border-color 0.2s;
}

.story-type:hover {
  border-color: var(--border-accent);
}

.type-icon {
  margin-bottom: 16px;
}

.story-type h4 {
  font-family: var(--font-display);
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 8px;
}

.story-type p {
  font-size: 0.75rem;
  color: var(--fg-muted);
  font-style: italic;
  line-height: 1.5;
}

/* ========================================
   FORMATS
   ======================================== */
.formats {
  padding: 120px 24px;
  background: var(--bg);
}

.formats-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  background: var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  max-width: 1000px;
  margin: 0 auto;
}

.format-block {
  background: var(--bg-2);
  padding: 52px 44px;
}

.format-label {
  font-family: var(--font-display);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 12px;
}

.format-block h3 {
  font-family: var(--font-display);
  font-size: 2.2rem;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 16px;
}

.format-desc {
  font-size: 0.95rem;
  color: var(--fg-muted);
  line-height: 1.7;
  margin-bottom: 28px;
}

.format-meta {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: 0.75rem;
  color: var(--fg-muted);
  margin-bottom: 24px;
}

.meta-dot {
  width: 3px;
  height: 3px;
  border-radius: 50%;
  background: var(--fg-muted);
  opacity: 0.5;
}

.platform-pills {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}

.pill {
  font-family: var(--font-display);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.05em;
  padding: 5px 12px;
  border-radius: 100px;
  background: var(--accent-dim);
  color: var(--accent);
  border: 1px solid var(--border-accent);
}

.pill-tiktok { border-color: rgba(255, 0, 80, 0.3); }
.pill-yt { border-color: rgba(255, 0, 0, 0.3); }
.pill-ig { border-color: rgba(225, 48, 108, 0.3); }
.pill-fb { border-color: rgba(24, 119, 242, 0.3); }

.cpm-comparison {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-top: 8px;
}

.cpm-item {
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.cpm-label {
  font-size: 0.7rem;
  color: var(--fg-muted);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.cpm-val {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-weight: 700;
  color: var(--fg);
}

.cpm-highlight .cpm-val {
  color: var(--accent);
}

.cpm-arrow {
  opacity: 0.7;
}

/* ========================================
   SCALE
   ======================================== */
.scale {
  padding: 120px 24px;
  background: var(--bg-2);
  border-top: 1px solid var(--border);
}

.scale-header {
  max-width: 600px;
  margin-bottom: 64px;
}

.scale-desc {
  font-size: 1rem;
  color: var(--fg-muted);
  margin-top: 16px;
  line-height: 1.7;
}

.accounts-grid {
  display: flex;
  flex-direction: column;
  gap: 20px;
  max-width: 700px;
  margin-bottom: 48px;
}

.account-cluster {
  background: var(--bg-3);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 24px 28px;
}

.cluster-label {
  font-family: var(--font-display);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--fg-muted);
  margin-bottom: 14px;
}

.account-row {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
}

.account-chip {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-family: var(--font-display);
  font-size: 0.78rem;
  font-weight: 600;
  padding: 8px 16px;
  border-radius: 8px;
  background: var(--bg);
  border: 1px solid var(--border);
  color: var(--fg);
}

.scale-insight {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  max-width: 620px;
  background: var(--accent-dim);
  border: 1px solid var(--border-accent);
  border-radius: var(--radius);
  padding: 24px 28px;
}

.scale-insight svg { flex-shrink: 0; margin-top: 2px; }

.scale-insight p {
  font-size: 0.88rem;
  color: var(--fg-muted);
  line-height: 1.7;
}

/* ========================================
   MANIFESTO
   ======================================== */
.manifesto {
  padding: 160px 24px;
  background: var(--bg);
  text-align: center;
}

.manifesto-inner {
  max-width: 680px;
  margin: 0 auto;
}

.manifesto-quote {
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 3vw, 2rem);
  font-weight: 300;
  line-height: 1.6;
  color: var(--fg);
  letter-spacing: -0.01em;
}

.manifesto-attribution {
  display: block;
  font-size: 0.85rem;
  font-weight: 400;
  color: var(--fg-muted);
  font-style: italic;
  margin-top: 28px;
  letter-spacing: 0;
}

/* ========================================
   FOOTER
   ======================================== */
.site-footer {
  background: var(--bg-2);
  border-top: 1px solid var(--border);
  padding: 72px 24px 40px;
}

.footer-inner {
  max-width: 1000px;
  margin: 0 auto 48px;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 48px;
  align-items: start;
}

.footer-logo {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 12px;
}

.footer-brand p {
  font-size: 0.85rem;
  color: var(--fg-muted);
}

.footer-links {
  display: flex;
  gap: 48px;
}

.footer-col {
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.footer-col span {
  font-size: 0.82rem;
  color: var(--fg-muted);
}

.footer-col-label {
  font-family: var(--font-display);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--fg);
  margin-bottom: 4px;
}

.footer-bottom {
  max-width: 1000px;
  margin: 0 auto;
  padding-top: 32px;
  border-top: 1px solid var(--border);
  font-size: 0.78rem;
  color: var(--fg-muted);
  font-style: italic;
}

/* ========================================
   RESPONSIVE
   ======================================== */
@media (max-width: 900px) {
  .hook-steps {
    grid-template-columns: repeat(2, 1fr);
  }
  .story-types {
    grid-template-columns: repeat(3, 1fr);
  }
  .formats-inner {
    grid-template-columns: 1fr;
  }
  .footer-inner {
    grid-template-columns: 1fr;
  }
  .footer-links {
    gap: 32px;
  }
}

@media (max-width: 600px) {
  .hero { padding: 100px 20px 80px; }
  .hook-system, .formats, .scale, .manifesto { padding: 80px 20px; }
  .hook-steps {
    grid-template-columns: 1fr;
  }
  .story-types {
    grid-template-columns: repeat(2, 1fr);
  }
  .hero-stats {
    flex-direction: column;
    gap: 24px;
  }
  .stat-divider { display: none; }
  .format-block { padding: 36px 24px; }
  .footer-links { flex-direction: column; gap: 24px; }
}